I design products that delight and inspire people.

I'm passionate about experimentation, quick failure, customer centricity driven by data and technology and i love being part of and creating a culture of innovation and collaboration within teams and organizations.

My Journey

  • 1998

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • 2004

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • 2010

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • 2015

    Description goes here
 

⚙️ My Process

UX is all about the why, who, when and how. Its a mindset and a framework where we understand whats desirable from a human perspective, what's viable from a business perspective and whats feasible from a technology perspective.

 
 

  • Item description

  • Based on the nature and complexity of the project I am able to apply my process to discover, define, design and deliver in 5 Days.

  • I have a well defined process aligned with agile sprints where im able to plan and prioritize with product & engineering to deliver the experience by the end of the sprint.

    Projects I was able to finish in 2 to 3 weeks.

    • Blast Furnace

    • Corrosion Detection

    • CP Rail

    • Access Management

    • Auto API

  • Some projects are complex in nature, their might not be enough data available to understand the current state.

    As a UX Practictomer

    Projects I was able to finish in 2 to 3 months.

    • Royal Ontario Museum

    • Finance Sharepoint

    • Operation Readiness

    • Trulioo Analytics

    • Smart IDV

  • Item description
 
 

🎓 Education

Digital Leadership
BrainStation, Toronto, 2021

UX Design Diploma
BrainStation, Toronto, 2019

BA - Journalism & Education
Lahore, Pakistan | 2010

💼 Experience

Trulioo - Lead UX/UI Designer
Feb 2021 - Present | Vancouver, Canada

Hatch - UX/UI Design Lead
July 2019 - Feb 2021 | Oakville, Canada

CIBC - UX/UI Designer
July 2018 - Nov 2018 | Toronto, Canada

SCM Insurance - UX/UI Designer
July 2017 - Jun 2018 | Toronto, Canada

Economical/Sonnet Insurance - UX/UI Designer
Sep 2015 - May 2017 | Toronto, Canada

CIBC - Senior Front End Developer
Mar 2015 - Jul 2015, Toronto, Canada

FWO - UI/BI Designer
Nov 2010 - Dec 2014

🚀 Word on the street

 

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

— Quote Source

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

— Quote Source

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

— Quote Source

 👋 FAQs

 

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Im looking to be part of an organization that is customer centric driven by technology and has the mindset of experimentation and innovation and is an early adopter of digital technologies and has a culture which fosters innovation

    Finally I am looking for a culture of collaboration and open transparency where you can include people from all backgrounds because I don’t believe in UX rockstars or gurus and it’s a team effort to solve the problem

    • Good design improves understanding

    • Design is about experimentation

    • Good design is teamwork – and you have to take part

    • Design must be measured and tested

    • Design is not a project – it is an ongoing process

    • Honestly, he would say Kind, honest and communicative. he is always praising me for my new ideas and research work.

    • More than once I have seen my ideas take hold in office and he has said as much to me more than once as well.

    • I am always coming up with new ideas and solutions for the team.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.